We’ve developed a methodology that centres on digital content becoming the heartbeat of all scheme engagement. Through a series of strategies, our digital communicators will give you actionable advice as well as the confidence to fully embrace digital. We will show you how to:
> efficiently publish valuable content
> thrive in today’s interactive culture
> provide customised experiences
> perpetuate social engagement
> create a digital ecosystem
> cascade your content
> ebb away at members’ understanding
> build patterns of communication
> use career progress as an engagement mechanism
Pensions have been tiptoeing into digital for some time with mixed enthusiasm and mixed results; never straying too far from the comfort of benefit statements and letters.
We’re not going to recite the same tired cliches; telling you that pensions are boring, and that they ought to be exciting. They’re neither. Once we accept this idea and become more realistic about our audience, we can begin to build strategies that perform in the right areas.
You’ll have some experience of digital communication; either experimenting with platforms or running some campaigns. The majority of schemes have relatively little experience.
No matter where you are on your journey we will show an approach to communication that will take you away from the traditional ideas and move you into the worlds of today’s savers.
We believe that if our clients become stronger communicators, then together, we will deliver fulfilling member experiences. Our job is to empower you. We want you to take ownership of your own digital culture.
Our training sessions are designed to trigger the inner marketer and set you on your way.
We bring rhythm to the way pension brands engage today’s generation. This is achieved through inventive content that cuts through the fuss and pops up where people will see it.
We’re on a mission to solve the pensions engagement gap. Our digital strategists, creative communicators and disruptive thinkers are made up of the same ages, with similar life experiences, and foreboding retirement prospects as those we aim to communicate to.