> Be accessible > Trigger conversation > Build a rhythm > Join your members in their world
Become a digital pension scheme
> Be accessible
> Trigger conversation
> Build a rhythm
> Join your members in their world
> Today’s working savers have a hard time apportioning their expenditure. Increasing their pension contributions, or joining a pension at all, can be overshadowed by tangible things like saving for a first house, clearing debts, living the Instagram lifestyle, family responsibilities or simply having enough money to get by.
Adding to pensions’ struggle for people’s cash, is the struggle for their attention. We live in a noisy, distracting, dismissive world. Yesterday’s Gen X thinking won’t work with this audience; we need to take the conversation to a different place.
Embracing today’s methods
Building a digital culture
We’ve developed a methodology that centres on digital content becoming the heartbeat of all scheme engagement. Through a series of strategies, our digital communicators will give you actionable advice as well as the confidence to fully embrace digital. We will show you how to:
Understanding the process
Where are you on your journey?
Pensions have been tiptoeing into digital for some time with mixed enthusiasm and mixed results; never straying too far from the comfort of benefit statements and letters.
We’re not going to recite the same tired cliches; telling you that pensions are boring, and that they ought to be exciting. They’re neither. Once we accept this idea and become more realistic about our audience, we can begin to build strategies that perform in the right areas.
You’ll have some experience of digital communication; either experimenting with platforms or running some campaigns. The majority of schemes have relatively little experience.
No matter where you are on your journey we will show an approach to communication that will take you away from the traditional ideas and move you into the worlds of today’s savers.
Build your skills
Get involved with our thinking
We believe that if our clients become stronger communicators, then together, we will deliver fulfilling member experiences. Our job is to empower you. We want you to take ownership of your own digital culture.
Our training sessions are designed to trigger the inner marketer and set you on your way.
‘How to communicate for nowt’
> 5 videos
> Beginner level
> For scheme communicators
> Concise and actionable
> Genuine recommendations
> Free and high quality digtial tools
> Current industry insights
Incoming: ‘Member mail’
> Video tutorial
> Swap the mailbox for the inbox
> For scheme communicators
> Start to finish guide
> Subscription building
> Campaign execution
> Managing engagement
‘Unravelling the Millennial bug’
> Two hour session
> Delivered at your premises
> Beginner level
> Ideal for Trustee meetings or seminars
> Jovial and informative
> Dispelling the myths
> Trend spotting
> 5 areas to focus on
‘Building a digital culture’
> Half day session
> Delivered in central London
> For digital believers
> Ideal for in-house pensions comms
> Intimate session
> Dispelling the myths
> Trend spotting
> 5 areas to focus on
‘How to communicate for nowt’
> 5 videos
> Beginner level
> For scheme communicators
> Concise and actionable
> Genuine recommendations
> Free and high quality digtial tools
> Current industry insights
Incoming: ‘Member mail’
> Video tutorial
> Swap the mailbox for the inbox
> For scheme communicators
> Start to finish guide
> Subscription building
> Campaign execution
> Managing engagement
‘Unravelling the Millennial bug’
> Two hour session
> Delivered at your premises
> Beginner level
> Ideal for Trustee meetings or seminars
> Jovial and informative
> Dispelling the myths
> Trend spotting
> 5 areas to focus on
‘Building a digital culture’
> Half day session
> Delivered in central London
> For digital believers
> Ideal for in-house pensions comms
> Intimate session
> Dispelling the myths
> Trend spotting
> 5 areas to focus on
Getting started
Book a strategy call
If you’d like to find out more about what we do and how we do it, then let’s connect. We can arrange a meeting or simply a call to get the conversation going. We’d be more than happy to share a few insights prior to any engagement.
BOOK CALL
About SJW
The team
We bring rhythm to the way pension brands engage today’s generation. This is achieved through inventive content that cuts through the fuss and pops up where people will see it.
We’re on a mission to solve the pensions engagement gap. Our digital strategists, creative communicators and disruptive thinkers are made up of the same ages, with similar life experiences, and foreboding retirement prospects as those we aim to communicate to.
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